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To create and deliver truly great hospitality you must be adept in every aspect of your business. Your solution is rarely a new shiny logo, or just better recruitment. Every thing connects in some way. Align everything and you’re flying. As a collection of hospitality experts we come equipped with every conceivable skill you need to make your business a success.
Intelligence. Connected.


Coronavirus ( COVID -19) tourism and hospitality sector guidance.

We offer detailed and tailor-made guidance and can support in the planning for recovery, including procedures for staff and customer safety, and an operations checklist as well as benchmarking industry standards through our network.

Operational excellence - management contracts.

People and product are fundamental principles in providing a positive cash flow and service excellence. Our experience with some of the world’s leading hospitality companies has been rewarded with over 30 international, national, and local awards in all these areas.

We are extremely proud of our eye for detail and hands on approach and are passionate about exceeding all stakeholders expectations.

Hospitality is a people business so personal development and training is critical to achieving a successful operation.

Our reputation is incredibly important to us, so we always deliver high energy levels, and passion through obtaining engagement.

Delivering and exceeding expectations with integrity from the front line to the board room is what makes us successful.
We are official partners for many of the industry’s leading organisations such as Deloitte’s and Colliers International.

Detailed analysis and asset management is critical to ensure sustained profitability for all businesses.

We regularly carry out revenue interpretation and analysis of demand generators, financial reporting, and management data to assess and benchmark performance against targets and where necessary, develop the appropriate strategies to enhance performance.

We conduct detailed on-site property inspections and outline operational deficiencies in standards of performance. Where appropriate we prepare and deliver reports and feedback in an accurate and objective manner, and use data from company bench marking systems to improve operating results and develop best practice.

We ensure that the business has current information on the market including demographic changes and demand patterns which may affect the performance of the business.

We make sure that management contracts and other agreements are complied with, and participate in development of hotel strategic plans with the executive leadership and management teams.

When we manage your asset and employ our described methodology, you can be confident that the best results possible will be delivered for your business, in line with your aims and objectives.

Hotel market analysis.

Feasibility studies are critical in helping a developer to understand local demand and it being quantified through detailed analysis and testing of all markets to ensure that the result is a forecast of demand and profitability, having taken account of local occupancy, room rates, and sales conversion opportunities.

We conduct studies and analysis in a realistic way, ensuring that we take into account:
• Current industry data and statistics
• Existing local competition
• Regional and national variables
• Local and national economic data
• Local developments
• Market trends
• Potential political impacts
• Target markets
Our methodology is to combine this "hard data" with our wider industry knowledge and experience, along with our unique creative approach, in order to present you with a robust study, and a highly personalised and considered report for your specific project.

This means you receive a "non-vanilla", non "broad-brush", fully personalised result. Credibility and value for money has earned us an excellent reputation.

In the competitive market, making a profit is often difficult and challenging.

You can however, make a significant difference to your bottom line with some easily implementable steps. Of course, these steps change and vary, according to the type of business that you own and operate. Our job is to tailor strategies in order to ensure that they have the maximum impact for you to achieve your desired outcome.

We conduct a forensic analysis of costs, marketing, management costs, income streams and make our recommendations. Based on the outcome of this analysis, in order to present you management information to enable swift decision making to achieve your business aim.

Each area of assessment that we undertake has a dedicated resource, to ensure that nothing is overlooked or missed. This gives you peace of mind and comfort, having the knowledge that we are your “eyes and ears”. We have your best interests covered. You will also benefit from an objective review, which isn’t always the case with an in-house review by your own team. You may also hear some things that you don’t want to hear, but we would not be doing our jobs in using a “fresh pair of eyes” if it is not utilised.

We work with seasoned and experienced professional recruitment organisations across the UK.

Employing passionate, well trained, experienced staff is vital to keep the industry alive. Over 13% of the UK workforce is employed in hospitality and this is on the increase. We also work closely with stakeholders to lead and advise on the recruitment of apprentices and the opportunities open to them.

With the connections we have, we are better placed than most in providing you with suitable candidates, all of whom have been screened and interviewed face to face by us.

We do not believe in simply “paper sifting” and forwarding CV’s that “look promising”, because we recognise that paper does not accurately reflect the person. We get to know the individual before considering the next steps.

Employees are the lifeblood of your company and they are one of the pillars that help your business succeed. We know this and we know how important it is to get it right, first time.

It is vital that your business plan shows that you have given detailed thought and consideration to it.

It must convey the organisational structure of your business and will act as a management tool, that can be referred to when checking performance against forecast.

This allows you to keep track of operational milestones and keeps the business focused on it’s longer term objectives and goals.

We look at all elements involved with the business planning process and work with you to create a written document which encompasses your strategic aims, objectives and plans for each area of your business.

We work in partnership with investment organisations whom specialise in analysis, acquisition, and disposals of commercial property across the UK.

We provide valuable advice and draw on complex cash flow models to accurately articulate the potential value of property and / or land, allowing us to work with investors and owners to assist their understanding.

Calling on many years’ experience working at the highest level, informed negotiation is one of the strongest assets we have at our disposal.

Education and training should not be viewed as a cost; it is an investment.

We all know that many hospitality workers start in entry-level positions and work their way up into higher level jobs. When a company takes the time to train and educate people, it helps with retention and with developing talent from within.

We can guide you through the steps necessary and the available options that currently sit in the general marketplace, additionally we also tailor packages to suit the nuances that your business and people may have.

We are experts in this field and have assessed the current situation facing employers, as well as having assessed the impact that Brexit will have on our industry.

Following the COVID-19 pandemic, training and development is more important than ever. The Hotel Future concept is to work alongside major brands using our operating model to educate and train the ‘Next Generation of Hospitality Professionals’ by ‘Learning in the Real World’ of commercial hotels.

To achieve this, the total experience must be aspirational and inspirational for the guests, staff and learners alike. The hotels must be able to demonstrate the highest industry standards and create the environment which has the core values of excellence and learning.

In order to be successful in achieving those aims, the hotels must of course be commercially successful. There is a completely integrated relationship - the commercial success of the hotel creates the real world learning environment and one that attracts and retains talent in a way that transforms vocational education and training.

We work with many designers, architects, brand developers, and artists.

A concept is much more than the design and physical layout of your business; it should encompass the DNA of your brand and what you imagined it to be. It offers the service and culture you want to give as an organisation, whilst reflecting the ambience, attention to detail, guest experience, and quality of your products. It is what you want your business to be known and remembered for.

We have skilled and experienced Associates who are experts in their field at pointing you in the right direction.


Intelligence Connected.

66% of hospitality sector saw summer trade fall, says British Chamber of Commerce

Two thirds (66%) of the UK’s hospitality sector saw summer trade decrease during Q3 despite the chancellor’s Eat Out to Help Out scheme, according to the BCC’s quarterly economic survey published yesterday (1 October). The survey reported that overall business conditions remained “weak” in the third quarter. Drawing data from 6,410 UK firms, the British… View Article

Second wave brings uncertainty to business travel recovery

Follow the Leader.


"I have known Stephen for many years. He brings a real depth of practical experience on hotel management and business development and he has been a close colleague for many years. I am sure he will be a professional and diligent consultancy partner for all those who want to connect with him and his colleagues with any proposals of relevance to the hotel and visitor sector."
Sir Howard Bernstein

Ex Chief Executive of Manchester Metropolitan Council
Board Director of Deloitte’s


"Midia Group has been working closely with Hospitality Associates since its creation by Stephen Miles and Kevin Haygarth. Midia now engages Hospitality Associates for advice, project viabilty, strategic reporting, delivery and whenever possible the Management of hotel and hospitality projects. We share the central ethos of Stephen and Kevin which focuses upon maximising the creation of sustainable employment and skills training. Our collaboration now embraces a portfolio of developments embracing some 15 new hotels creating approximately 2,000 hotel rooms all across the North of England."
Norman Turner

Chairman of Midia Group


"I have known Stephen Miles and Kevin Haygarth for a considerable number of years and during that time I’ve worked with both of them closely on different projects. They are extremely complimentary to each other and bring to their organisation a range of skills and experience that will be very difficult to replicate in other organisations.

They both understand the Hospitality Business In detail and can bring the added benefits of down-to-earth practicality and experience. They bring to any project a very high level of energy and are extremely candid in their views which in my opinion is a great asset.Investors need to know the facts not what they would like to hear.

They have an extremely large circle of contacts and are very well respected within the industry. They will bring a flair to any project they undertake which along with the personal service they can offer will be difficult for others to match."
Paul Dermody

Chairman De Veré Hotels (Rtr)


"We engaged Hospitality Associates further to a recommendation from a trusted and mutual acquaintance, in order to help our management team increase our food and beverage profitability, and to assist us in restructuring our team of Colleagues.

Following the COVID-19 pandemic, HA assisted us further with the development of the re-opening strategy and implementation and facilitation of training. We have worked cohesively with one another and faced challenges with positive outcomes.

Their commitment and engagement with all levels of our business really helped us understand and implement appropriate strategic imperatives."
Matthew Bent

Managing Director
Bents Garden and Home


"Hospitality Associates demonstrated a strong focus on understanding what the needs were for this project and tailored their approach to reflect this. They showed a good understanding of the local market and the proposed property and how they can deliver to this. They gave in depth analysis and valuable insights which assisted in approving this project. They have a very personal approach and were very easy to work with and evidenced strong communication skills throughout. I enjoyed working with Stephen and Kevin and recommend there service for future projects."
Matt Walton

Development Director – UK & Ireland


"Both Stephen and Kevin as Hospitality Associates, are consummate professionals, bringing a depth of knowledge and experience to every project they undertake. Because they understand the industry so well they have the skills of both strategic thinking and in the analysis required in finding professional operational solutions.

Their attention to detail and practical wisdom ensures that the advice they provide is firmly grounded in the reality of the industry. They have a shared belief that industry success is based on careful planning and investment in people and this is reflected in their commitment to ensuring that continuous professional development through education and training, from apprentices to senior managers, is a cornerstone of any projects long-term success."
Professor Peter A Jones MBE

Wentworth Jones


"I have worked with Kevin Haygarth and Stephen Miles for three years, in their capacity as members (and, in Kevin’s case, Chair) of Hospitality Action’s Northern Fundraising Board. Through that time, they have both been proactive, dedicated and valued ambassadors for the work of our charity, which exists to support hospitality workers in difficulty or crisis. Their generosity of spirit, can-do attitude and wide professional networks have helped us host countless profitable events across the region. And their commercial astuteness has ensured that our fundraising projects are executed professionally and profitably. Together, they blend extensive experience of all facets of hospitality operations. They’re two of the good guys, and I wouldn’t hesitate to recommend their services."
Mark Lewis

Chief Executive
Hospitality Action


Intercontinental Hotels Group

Working with IHG on the expansion planning and roll out of assets in the UK and Ireland which involves producing feasibility studies and identifying site locations and operating some properties. We are currently developing a double digit number of Hotels under various brands within their portfolio.


Britain's Energy Coast

Having conducted a feasibility analysis and market study, we are engaged by BEC, to develop, deliver, and manage a new upscale Hotel in the Lake District. The Hotel that once fully constructed will be under the Management of HA.


Midia Investments Limited

Appointed as the Hotel partner for Midia Investments Limited. The brief is to assist the business in finding suitable locations, and to develop and operate a portfolio of hotels in the UK.


Think Curious Architects

Consultants for a Landscape Eco Hotel in two locations in Scotland which will offer a unique new experience for tourists, and provide an exciting opportunity to meet the rising consumer demand for “eco-friendly” holiday accommodation, and to service the ever increasing staycation market.


Bents Garden and Home

Acting as Consultants for this multi-million pound turnover outlet with 5 Restaurants areas. Our brief is to introduce new strategies and concepts to increase revenue and profitability, as well as plan the systematic changes needed to re-open in a new world of hospitality post Covid-19.


International Hospitality and Professional Services Specialists

We have been selected as a preferred operating partner to a number of the large financial, valuation, and advisor institutions in the UK and Europe to deliver repair strategies for Hotels within their portfolio that are operationally and commercially failing, as well as working with them and high street banks to re-set the operational balance of Hotels post the Covid-19 pandemic.

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